With a CAGR of 18.1% between 2022 and 2030, the worldwide fitness app industry is expected to grow from 2021's $1.21 billion to 2030s $5.41 billion. A fitness app is any programme that helps you maintain or improve your physical condition and may be installed on your mobile device. It might work with iOS and Android, among others (iOS). This online public health database claims that there are more than 97,000 health and fitness applications available for smartphones and tablets (HealthWorks Collective). Additionally, around 15% of mobile phone users between the ages of 18 and 29 have downloaded health applications, and about 52% use their phones to look for health-related information. Apps for healthcare, vitals monitoring, wellness and health, women's health, prescription management, and consulting are just a few of the many available fitness app categories.

  • Workout routines that are tailored specifically to the needs of each user are made possible by advances in artificial intelligence and machine learning inside fitness applications.
  • With the help of these applications, you can keep track of your daily activity, create a personalised eating plan, and keep an eye on your progress.
  • The growth potential of the market has been boosted as a result of these advantages.
  • With food tracking applications, users can keep tabs on their eating habits and exercise routines in a manner unique to them.
  • There was a shift from traditional fitness studios and gyms to virtual exercise after the COVID-19 epidemic prompted extensive lockdowns and societal segregation laws.
  • As a result, there has been an increase in the number of fitness applications available for download and usage.

An Overview of The Global Health and Fitness App Market

The market is expanding because of increased interest in fitness and weight loss, the prevalence of disorders including diabetes, and the increasing popularity of utilising smart bands and watches.

  • The World Economic Forum reported in September 2020 that healthy lifestyle changes, such as the preference for organic and locally grown foods over processed convenience foods, contributed to a 46% rise in the number of installations of fitness and health applications throughout the world.
  • Growth prospects are being presented to the industry as a result of factors such as the expanding use of smartphones and internet phones, the introduction of new products, and the general public's growing knowledge of these trends.
  • One indicator of this trend is the popularity of online fitness courses.
  • Yet, the market expansion can be hampered by the significant risk of security and the premium app features. Due to the nature of cloud-based services, there is a greater risk of personal data loss in the fitness and health app industry.

Factors that are Fueling the Fitness App Industry

An increasingly common use of smartphones

As smartphone adoption rates rise, so too does the need for fitness-related apps. Constant improvements to network infrastructure, including increased network coverage, are also contributing to the rise in the popularity of fitness applications. Operators in the mobile industry view mHealth as a promising market because of the rising use of smartphones and the attendant interest in health and wellness.

  • The rising use of smartphones is likely to have a direct impact on the expansion of fitness-oriented app stores.
  • The enhancement of live sessions via the use of smartphone technology is also expected to stimulate industry growth.
  • The convenience, portability, and storage capacity of modern smartphones make them ideal for use with monitors and activity-tracking programmes.
  • Rising middle-class disposable income and decreasing unit hardware costs are fueling the smartphone boom.
  • Fitness app use is higher in low-income countries than in high-income countries since mobile phone penetration is higher in the former.

Rising use of obesity-focused apps

More and more people are becoming aware of, and worried about, obesity, and this has resulted in the widespread implementation of several strategies for combating the epidemic. As a consequence, more people are turning to fitness apps to monitor their development as they work toward specific health objectives.

  • Users can pick from a variety of exercises, utilise built-in calorie-tracking and calculation capabilities, and keep tabs on their workout progress with the help of these apps.
  • The majority of weight-loss-oriented fitness applications are expected to drive industry expansion in the next few years.

Putting more focus on living a healthy lifestyle

Consumer behaviour tendencies sped up by the pandemic may alter several facets of the system of healthcare. Consumers have also begun to prioritise their wellness more than ever as a means of improving the quality of their lives despite their hectic schedules.

  • The fact that customers are more open to discussing their concerns with their physicians and utilising smart apps to learn about healthcare expenses and options is also a big element propelling the industry forward.
  • In addition, individuals have begun monitoring their health, using this information to guide decision-making, and accessing and utilising their health records to effect positive lifestyle changes.
  • To better their health, immunity, and stress and anxiety levels, more than 70% of Indians seem prepared to prioritise dietary changes above visiting a fitness or gym facility, according to a poll in 2021.
  • This means that consumers prefer fitness applications to conventional gyms.
  • Market expansion is also being driven by the coping techniques that people used during their time of home isolation, such as greater use of technology for distant social engagement, a concentration on physical health, and leisure activities.

Conclusion of Fitness Application Forecasts

  • According to a leading source of market analysis and competitive intelligence, the market value of the fitness app industry is expected to expand at a CAGR of almost 19.7% between 2022 and 2032, after having grown at a CAGR of approximately 14.6% between 2017 and 2021.
  • More than 40% of the world market is located in North America.
  • The strong rivalry between traditional gyms and fitness apps is expected to drive the growth of the fitness app industry.
  • The fitness industry's standard operating procedure is about to undergo a radical change as a result of developments in information technology.
  • Therefore, between 2022 and 2032, the market for fitness apps is projected to expand at a CAGR of 19.7%.

According to a survey published by the World Economic Forum in 2020, the increased popularity of online physical training led to a 46% increase in the worldwide installations of health and fitness apps.

  • At a CAGR of 14.6% from 2017 to 2021, the market value of fitness applications is projected to reach $1.1 billion by 2021. People are becoming more conscientious about the need to take care of their bodies and make healthy choices.
  • There will be a sixfold increase in fitness app income between 2022 and 2032, resulting in an 8.1 billion dollar market by 2032. By 2032.
  • With a projected CAGR of 19.4%, the exercise and weight loss category seems to be the most lucrative subsector over the next several years.
  • With a CAGR of about 20% throughout the data period, iOS was the platform with the highest revenue share at over 50% in 2021.
  • The Asia-Pacific region is predicted to expand at a compound annual growth rate (CAGR) of almost 22% over the projected period.

Demand for health and fitness applications has soared as the public becomes more conscious of the need for personal cleanliness in the wake of the COVID-19 outbreak. In addition, the lockdown restrictions have widened the range of possible training uses.
SISGAIN is a top provider of health and fitness applications around the globe.

Amina Sultan

Amina Sultan is the author of Wall Street Journal bestseller Everybody Writes: Your go to Guide to creating Ridiculously Good Content. She is the Chief Content Officer of SISGAIN; a Entrepreneur magazine; a Linkedin Influencer; a keynote speaker and technical writer.